Michael Jordan to launch NFT venture “HEIR” in 2022


In 2022 Michael Jordan and his son Jeffery Jordan will be entering Web3 and NFTs by creating Heir Inc. According to Variety “The Jordans have launched Heir Inc., a new holding company that plans to build a consumer-facing community platform for athletes to connect with fans — as well as other lines of business, including an entertainment studio and consumer products.”

Nicky Saunders and Mostafa aka Moose Ghonim sit down and talk about the Jordan brand breaking into the NFT world.

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About Nicky And Moose The Podcast:
Nicky And Moose The Podcast is a weekly podcast giving you an inside look into the world’s top personal brands & businesses to reveal the blueprint behind their success. Each episode breaks down current marketing trends, as well as relevant topics to extract the business strategies, branding tactics and thought process of your favorite entrepreneurs. So, whether you are looking to grow your personal brand on social media or aim to scale your business in the digital world, your hosts; Nicky Saunders And Mostafa Ghonim will help you walk away with practical steps to take you to the next level!

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